Objective: The objective of this project was to create new branding/marketing material for New York School of Design. As the sole in-house designer, I have creative control of the marketing.

Process: I created new illustrative concepts to fit the new branding of NYSD, I sketched a bunch of fashion design materials, inked then scanned them into Photoshop and Illustrator. After I made them into objects in Illustrator, I positioned them into a constructive design for a tote bag. As for the brochure and posters, I was able to play with the new brand colors and appeal to their audiences.

Design Solution: Based on my target audience and the testing, I decided to design the tote bag and marketing materials in a more personal yet playful approach. With the newly added secondary branding colors, more options came to appeal to prospective (high school) students.