House of Rare NYC is a sneaker and apparel re-selling online shop. With the rise of the sneaker collection culture and the not-so-easy access to new released sneakers, consumers have come to depend on re-sellers. House of Rare NYC is a secondary sneaker and apparel marketplace that thrives on their ability to provide exclusive and authentic merchandise. I was able to design their identity and e-commerce site. House of Rare NYC wanted a simple and clean aesthetic to their branding and an e-commerce platform to match the owners' personalities–simple guys with style.